Whilst we are familiar with XML Sitemaps, do we understand the opportunities in them, do you know there are two other fun assets file that improves your UX and when we look at the SERP are we truly taking advantage of everything within it? Gerry White who is the VP of Growth at Mirador Local and an SEO specialist of many years talks through the fun things that are frequently hidden away in websites and often left unchecked, often with default values or blocking something, how can we analyse, optimise and verify these files, pages and opportunities to make sure that they are working for best effect in 2024.