15 Marketing Trends you can’t ignore in 2024

The marketing game is constantly changing. What worked last year might not work today. In this lecture, Neil will reveal 15 key trends you need to know in 2024 to stay ahead. He’ll cover areas like AI, data-driven strategies, and the latest in social media and content creation. Discover how these trends are transforming marketing and leverage them to build genuine connections with your customers, taking your marketing from good to great. Forget outdated tactics and embrace the future! Learn fresh and practical strategies to take your marketing to the next level and become the marketer your competitors envy.

Because No One Lies to Their Search Bar: How Search Insights Leads to SEO Evangelism 

Discover the secrets of evangelizing SEO within large organizations from Stephan Bajaio, Former Conductor co-founder and Chief Evangelist, SEO veteran with over 20 years of pioneering SEO for top Fortune 500/Internet Retailer 1000 brands. SEO is often relegated to a reactive, tactical role, confined to chasing algorithms and keywords. However, with a deeper understanding of search intelligence, you too can transform search insights into search evangelism. This session promises invaluable lessons for any business aiming to implement a winning organic strategy, tailored for CMOs, SEO professionals, and Content Managers seeking to elevate their SEO game.

From Local to Global: Grow your business by mastering SEO!

Unlock your growth potential by crossing borders with an effective international SEO strategy. Chris Philip, VP Lead SEO at Dentsu, and Corentin Mirande, Head of International Development at Semji, will share all the keys to succeeding in this challenge and conquering SERPs abroad. Learn directly from the experts how to orchestrate your resources, avoid pitfalls and navigate multicultural challenges to triumph in new markets. This conference is your gateway to concrete solutions and proven strategies to accelerate your international expansion with confidence.

Measuring SEO Success for Internal Buy-In

SEO knowledge varies across organizations, making it essential to measure its impact and communicate it in simple terms for stakeholder buy-in. Join us to discover how to assess the impact and ROI of your SEO initiatives and learn from Craig Harkins of Costar and Matthew O’Such of Getty Images on securing stakeholder support for SEO strategies.

Fireside chat with Eli Schwartz

Join us a for a live Q&A where we ask Eli about how product-led SEO is impacted by AI, trends for the future and so much more.

Finding Experimentation Hotspots on Your Website

Let AB Tasty be your website tour guide to share the most interesting and best-performing optimization tricks learned from our customers. Featuring insights from well-performing tests, our experienced CSM Managers will highlight the key areas to test for your home page, PDP, PLP, add to cart and checkout funnel. With examples from across the range of AB Tasty’s clients, Nick and Justin will give you pointers on: how to improve each page, tests that have been proven to work, main areas of friction that can occur, and best practice for test ideas. Whether it’s for mobile, app, or desktop – we’ll give you the lowdown on how to get your site up to speed using experimentation as your guide.

How Google fights the AI content wave

You cannot put the genie back into the bottle. AI content is a thing. If you do it well, you can drive significant traffic. If you do it poorly, you can ruin your brand and domain. Google has specific mechanics in place that regulate the amount of AI content in the search results. In this deck, Kevin present examples of AI content that work well and what Google does to not drown in a sea of commodity AI content.

Towards SEO Leadership: Amplifying Your Market Strategy with AI

Join our exclusive webinar to discover how AI can elevate your SEO strategy beyond content creation to informed decision-making. Led by Nicolas Nguyen, SEO expert and Semji co-founder, learn how AI’s deep competitive analysis can position you as a market leader. This session offers a groundbreaking AI-based method for redefining competitive advantage with strategic insights.

Unveiling the SEO Strategies behind USA’s Fastest Growing Ecommerce Companies

Join us as we reveal ecommerce companies with the biggest organic traffic growth in the USA. We’ll then delve into the data and SEO strategies of the most successful companies and share actionable insights, best practices and unique SERP features to target in 2024.

Cognitive biases – how to use psychological theories to improve your SEO

Cognitive biases affect us all, even if we don’t like to admit it! In my talk, I will guide you through a number of cognitive biases that impact the work we do as SEOs which will in turn help you to create better campaigns.

Marketing Data, Fast and Slow

Modern organizations need a combination of strategic insights and tactical execution to move their marketing agendas forward. Evan will discuss how data-powered decisions at all levels of the organization allow you to act fast, improve long term decision-making and increase ROI for every piece of content created.

8 strange things on websites that get still seem to get neglected, you won’t believe number 4

Whilst we are familiar with XML Sitemaps, do we understand the opportunities in them, do you know there are two other fun assets file that improves your UX and when we look at the SERP are we truly taking advantage of everything within it? Gerry White who is the VP of Growth at Mirador Local and an SEO specialist of many years talks through the fun things that are frequently hidden away in websites and often left unchecked, often with default values or blocking something, how can we analyse, optimise and verify these files, pages and opportunities to make sure that they are working for best effect in 2024.