How Google’s AI Mode is reshaping Search behavior?

In this session, Garrett Sussman will share insights from a recent UX study exploring how real people interact with Google’s AI Mode compared to traditional search. Discover what the data reveals about user behavior, task completion, and the implications for marketers as AI reshapes search experiences.

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Revisit insightful talks, expert panels, and actionable strategies at your convenience. Whether you missed a session or want to recap, everything is just a click away. Stay tuned for upcoming editions with more groundbreaking content and speakers. Until then, keep pushing the boundaries of SEO!

The new brand building playbook: visibility strategies for a zero-click world

Tracy Quitasol, Perplexity

Double strategic shift: how are AI agents and GEO revolutionizing your marketing strategy?

Nicolas Nguyen, Semji

Death of the keyword: retail strategies for the 10 trillion search revolution

Will Critchlow, SearchPilot

Winning the Search game in 2025: Google, AI & what’s next

Charlie Clark, Minty.

How to make your brand discoverable in AI search

Andrei Tit, Ahrefs

How Semji transforms your content production with AI Agents and GEO-ready workflows

Michael Pinatton & François 
Pacôme Simonetti, Semji

Mastering SEO in a world obsessed with AI

Rob Hoffman, Contact

Ensuring SEO quality in the age of AI-generated Content

Carolyn Shelby, Yoast

Humanizing AI

Valeisha Butterfield, Seed

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