AI Beyond the Hype: What’s Changing in Search, What’s Not, and What You Need to Do Now

With AI sparking both fascination and uncertainty, marketers are perfectly positioned to bridge this perception gap and drive real business impact. In this engaging and insightful talk, human-first, AI-powered marketing leader Purna Virji will delve into the transformative impact of AI on the marketing landscape. As AI continues to evolve, it brings about significant changes in how marketers engage with audiences, optimize campaigns, and drive results. However, amidst these advancements, certain core principles of marketing remain steadfast. This talk will not only provide a comprehensive overview of the current state of AI in marketing but also offer valuable guidance on how to navigate these changes while staying true to the core principles of effective marketing.

Zero-Click marketing: how to win attention without chasing algorithms

Clicks are disappearing. AI summaries, search engine answer boxes, social media skimming—your audience is getting what they need before they ever land on your site. But this isn’t a death sentence for content marketing. It’s a wake-up call.
In this session, Amanda Natividad, VP Marketing at SparkToro, shows you how to create content that builds brand, earns trust, and wins attention even when no one clicks. You’ll learn how to flip your funnel, optimize for resonance (not just rankings), and use audience research to craft content your customers actually care about.
This isn’t about gaming the algorithm. It’s about being so relevant, your audience pays attention before they even realize it.

GEO + Technical SEO for LLMs

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From performance to influence – The new SEO

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Scale Up Your Influence: Turning B2B Content into Marketing Gold

Coming soon

Zero-Click SEO: Organic Conversion Strategies for Both AI and Traditional Search

SEO is changing. AI Overviews and ChatGPT now answer questions directly, disrupting traditional organic traffic strategies. But this shift creates new opportunities for smart marketers to generate customers from organic and prove the value of their marketing efforts despite zero-click trends. Join AI and digital marketing expert Dale Bertrand for an actionable session packed with proven methods to adapt your content strategy for AI search. Using real examples from established brands, Dale will show you how to create interactive tools, original research, and data-driven content that AI can’t summarize and convert searchers into customers even when they don’t click.

How to Build an LLM Readiness Audit: A Practical Framework

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Bridging the two worlds of AI and traditional search on Google and beyond

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Scaling SEO Across Borders: Wins, Fails & WTF Moments from 3 Global Brands

What do an online supermarket, a ferry company, and Just Eat have in common? All three scaled SEO internationally — with wildly different results. In this no-fluff session, I’ll share real data, the real faceplants, and the real learnings from helping these brands expand across borders. From hreflang horrors and replatforming roulette to surprising SERP wins and cultural curveballs, you’ll get a front-row seat to what actually worked in 2025 — and what absolutely didn’t. Expect practical tactics, bad ideas, and tips to avoid wasting budget while going global.