Double strategic shift: how are AI agents and GEO revolutionizing your marketing strategy?

2025 is the year when boundaries break down: GEO is redefining how brands reach their audiences, while AI agents are taking their place alongside marketing teams. Strategies are evolving, as are production methods: how can we respond quickly and effectively? What can we expect in 2026?

How Google’s AI Mode is reshaping Search behavior

In this session, Garrett Sussman will share insights from a recent UX study exploring how real people interact with Google’s AI Mode compared to traditional search. Discover what the data reveals about user behavior, task completion, and the implications for marketers as AI reshapes search experiences.

Death of the keyword: retail strategies for the 10 trillion search revolution

Searches are starting to look more like paragraphs and conversations than keywords. Search volumes are exploding while click through rates crater. Retailers need new strategies to thrive. People aren’t going to stop buying things online. The question is: are they going to buy from you?

Winning the Search game in 2025: Google, AI & what’s next

AI is changing how people search and how brands get discovered.
In 2025, it’s no longer just about ranking on Google. With AI engines like ChatGPT, Perplexity, and Google’s AI Overviews influencing buyer journeys, the rules of search are evolving fast.

SEO in an AI-first world: how to adapt with data-driven strategies for winning in Search

You’ll learn how to adapt your strategy for a world where visibility doesn’t always lead to clicks and why brand recognition is more valuable than ever.

Workshop: how Semji transforms your content production with AI Agents and GEO-ready workflows

In this hands-on workshop, Michael and François walk you through Semji’s latest features from agent-powered workflows to GEO-ready content briefs. See how to turn AI into real operational gains and scale your Content Factory.

Coming soon

Ensuring SEO quality in the age of AI-generated Content

In this webinar, Carolyn will break down what it takes to stay relevant in an AI-driven landscape, from structuring content for large language models to optimizing for emerging ranking systems like Reciprocal Rank Fusion (RRF). If you’re serious about future-proofing your SEO strategy, this is one session you won’t want to miss.

Humanizing AI

As AI tools take center stage in everything from content creation to search engine results, there is an urgent need to humanize AI. This keynote will explore how we can build systems and strategies that prioritize authenticity, truth and confront algorithmic bias head-on. In a world of infinite automation, human oversight and curation is a strategic necessity.