SEO SQUARE US Edition
SEPTEMBER 30, 2025
Time Zone: NEW YORK ET
From Search to GEO: redefining SEO in the age of Intelligent Search engines
+3,500 senior marketing decision-makers from leading industries | 10 conferences | 100% online & free
Welcome to SEO SQUARE:
redefining SEO in the AI-first era
Gain cutting-edge tactics, actionable tools, and visionary insights that will empower you to lead the next wave of SEO transformation. Whether you’re focused on AI search, content innovation, or data-driven SEO, this is where the future of digital marketing will be defined.
It’s a deep dive into the future of Generative Experience Optimization (GEO), AI-driven search strategies, and the evolution of SEO as we transition from traditional search to intelligent search agents.
September 30 – 2025
9:50am – 10:30am
(NY – ET)
40 min
Double strategic shift: how are AI agents and GEO revolutionizing your marketing strategy?
2025 is the year when boundaries break down: GEO is redefining how brands reach their audiences, while AI agents are taking their place alongside marketing teams. Strategies are evolving, as are production methods: how can we respond quickly and effectively? What can we expect in 2026?
Nicolas Nguyen
Founder & CEO | Semji
10:40am – 11:20am
(NY – ET)
40 min
How Google’s AI Mode is reshaping Search behavior
In this session, Garrett Sussman will share insights from a recent UX study exploring how real people interact with Google’s AI Mode compared to traditional search. Discover what the data reveals about user behavior, task completion, and the implications for marketers as AI reshapes search experiences.
Director of Marketing | IPullRank
September 30 – 2025
11:30am – 12:10pm
(NY – ET)
40 min
SEOAI Search
Death of the keyword: retail strategies for the 10 trillion search revolution
Searches are starting to look more like paragraphs and conversations than keywords. Search volumes are exploding while click through rates crater. Retailers need new strategies to thrive. People aren’t going to stop buying things online. The question is: are they going to buy from you?
Will Critchlow
CEO | SearchPilot
September 30 – 2025
12:20pm – 1:00pm
(NY – ET)
40 min
Winning the Search game in 2025: Google, AI & what’s next
AI is changing how people search and how brands get discovered.
In 2025, it’s no longer just about ranking on Google. With AI engines like ChatGPT, Perplexity, and Google’s AI Overviews influencing buyer journeys, the rules of search are evolving fast.
Founder & CEO | Minty Digital
September 30 – 2025
1:30pm – 2:10pm
(NY – ET)
40 min
SEO in an AI-first world: how to adapt with data-driven strategies for winning in Search
You’ll learn how to adapt your strategy for a world where visibility doesn’t always lead to clicks and why brand recognition is more valuable than ever.
Andrei Tit
Head of Product Marketing | Ahrefs
Septembre 30 – 2025
2:20pm – 3:00pm
(NY – ET)
40 min
Coming soon
Michael Pinatton
AI Manager | Semji
François Pacôme Simonetti
Product Manager | Semji
September 30 – 2025
3:10pm – 3:50pm
(NY – ET)
40 min
SEOADS
Coming soon
September 30 – 2025
4:00pm – 4:40pm
(NY – ET)
40 min
Ensuring SEO quality in the age of AI-generated Content
In this webinar, Carolyn will break down what it takes to stay relevant in an AI-driven landscape, from structuring content for large language models to optimizing for emerging ranking systems like Reciprocal Rank Fusion (RRF). If you’re serious about future-proofing your SEO strategy, this is one session you won’t want to miss.
Principal SEO | Yoast
September 30 – 2025
4:50pm – 5:30pm
(NY – ET)
40 min
Humanizing AI
As AI tools take center stage in everything from content creation to search engine results, there is an urgent need to humanize AI. This keynote will explore how we can build systems and strategies that prioritize authenticity, truth and confront algorithmic bias head-on. In a world of infinite automation, human oversight and curation is a strategic necessity.
Founder & CEO | SEED Media | Influencer
Don’t just adapt to the future of SEO, lead it
Sneak peek: some of our amazing speakers!
Garrett Sussman
Director of Marketing
Why SEO SQUARE US Edition is essential
for you
Equip yourself with the knowledge, tools, and strategies needed to lead your organization through the rapidly evolving SEO landscape. Embrace the future of AI-powered digital marketing and Generative Experience Optimization (GEO).
Seats are limited, so register now to secure your spot and join the decision-makers in this unmissable event. Don’t just adapt to the future of SEO, be the one who leads it.
An event powered by Semji
Premium AI-based SaaS solution, Semji allows its users to produce more effective content in less time. CMOs, SEO managers, web marketers, content managers and of course writers now use a single solution to detect new SEO opportunities, plan, optimize and measure the impact of their content production.
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What our attendees think
of SEO SQUARE
Joshua Blyskal
AI Strategist | Profound
I had a blast sharing insights and engaging with such an enthusiastic audience. It’s been a real joy collaborating with you both, and I’m very much looking forward to the next opportunity to connect.
Selim Dahmani
Content Marketing Manager | Hubspot
Purna Virji
It has been lovely working with you and thank you so much for all your support, help, and guidance!! I’m glad it landed well. ❤ ❤ ❤
Nick Samuel
Head of Technical SEO Principal | Dentsu
Pleasure working with you too, and congrats on a great event!
Ray Grieselhuber
Founder & CEO | Demandsphere
Amanda Natividad
VP of Marketing | Sparktoro
Questions & answers
What is the purpose of the event?
The purpose of SEO SQUARE is to provide concrete and quickly actionable solutions over one day to accelerate the business performance of your activity.
When will the SEO SQUARE event start?
SEO SQUARE will start on September 30, 2025 at 9:00 a.m (EDT).
How to participate in the event?
To participate in the event, it is necessary to register by filling out the registration form. A few days before the event you will receive an “SEO SQUARE” email with your personalized access : check your mailbox carefully.
How much does the event cost?
The event is free. Simply register and receive your connecting instructions by email!
How to connect on the day of the event?
Several days before the event, you will receive an “SEO SQUARE” email with your personalized access for the day. You will also receive a dedicated email 5 minutes before each webinar. Be sure to check your emails, including your spam folder.
What is the limit on the number of participants?
For technical reasons, the event is limited to 3000 simultaneous participants, so be sure to log in quickly if you want to participate.
The premium conference for SEO and Content Marketing professionals.
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